Sustainable business: $40 trillion green tech boom will help save world


www.globalchange.com Reengineering the future. How to change the future as part of business strategy to create a better world and a more profitable one. New digital channels, twitter, facebook and other social networks. Drivers of future economies. Concerns about sustainability, using less resources, and trillion green technology book (see Sustainagility book). Corporate and social responsibility as away to improve brand, image, marketing, sales, pricing, competitive advantage and market share. When energy costs rise, big financial incentives to make business more energy and resource efficient. Ethical business also increases attractiveness to institutional investors like pension funds. Examples of energy saving, electric cars, re-engineering processes, products and manufacturing. New DC power lines to enable solar power from solar generators in sahara desert to power Europe. Same for wind power and turbines. Impact of scale on price of renewable energy production eg fall of solar cells by 10% with every doubling in sales. Hundreds of other examples of profitable business being built on the sustainagility revolution. Cycle of maintenance, repair and replacement provides huge opportunities for sale of greener products, packed with green technology and innovations. Patrick Dixon, Chair of Nordic Business Awards, London Stock Exchange March 2010 organized by UK Trade and Investment, UK Government.

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  1. #1 by pjvdixon at March 6th, 2010

    Looking forward to your comments, ratings about this video and the $40 trillion green technology boom – subject of our new book, SUSTAINAGILITY, co-author Johan Gorecki, Globe Forum. Published by Kogan Page in May 2010.

  2. #2 by amsan87 at March 6th, 2010

    Dear Mr, Dixon,

    A Very enthusiastic ‘pitch’ delivered to potential future leaders of tomorrow.

    Tweeted via ‘TheAmarina’ earlier: “Succinctly put by futurist Dixon, something I will definitely contribute to in my future as well.”

    It all makes business-sense really: especially regarding economic sense – energy costs rise – powerful incentives needed (and are indeed developed continuously by ingenious engineers!

    …(continues)…

  3. #3 by amsan87 at March 6th, 2010

    …(Continued)…

    New ways of making profits, strengthening brand -loyalty, win-win situation for all stakeholders, this goes in hand with a strengthening brand image…

    Affordability & Scale are two important factors you mention among others..

    This goes in hand with R&D – Technology + affordability

  4. #4 by amsan87 at March 6th, 2010

    (Cont’d)

    Already tweeted about this to my followers, especially regarding Socially Responsible Investments (SRI), whereupon I conduct my very interesting dissertation research about in the UK..would love to have your point-of-view on this, if possible. Will certainly buy your ‘Sustainagility’ book now I found this.

    Thank you Sir for continuing to inspire your followers, I look forward to meeting you one day.

    Best regards,

    TheAmarina on Twitter

  5. #5 by pjvdixon at March 6th, 2010

    Thanks very much – glad you found the video helpful.

  6. #6 by pjvdixon at March 6th, 2010

    I appreciate the Tweet – have a look a @patrickdixon – 27,000 followers.

  7. #7 by DeltaNC at March 6th, 2010

    It is not unusual to see companies upgrading server systems only because they are more efficient and cheaper to run, rather than due to an increase in processing requirement.

    Virtulisation is also a great technology, has really matured in the last few years. Will be interesting to see if cloud computing leads to less powerful home computers.

  8. #8 by pjvdixon at March 6th, 2010

    True. 5% of entire global power use is the web and PCs attached to it. A large server farm can use as much power as 5,000 homes.

  9. #9 by mrmaciejm at March 7th, 2010

    I hope you are right. For now the green job market is dwindling and most of the jobs do not require inventive and out side of the box thinking, they more write as much as you can in report because consultancy gets paid for a word or government paper pushing.

  10. #10 by thetruth786110 at March 7th, 2010

    What would you say that if global warming or climate change is fake? How much would the economy grow??

  11. #11 by pjvdixon at March 7th, 2010

    Green tech was hit last year by collapse in oil prices.

  12. #12 by pjvdixon at March 7th, 2010

    The issue is not the science in answer to your question, rather what most people believe. At present (as I do) most people think the evidence is huge that there is a serious risk we are warming our planet.

  13. #13 by austenbosten at March 7th, 2010

    Mr. Dixon you are absolutely right, it isn’t about whether GW is real or not. It’s the issue that at the rate in which energy is consumed A: fossil fuels will inevitably be depleted in the near future to fuel the growing energy needs of developing nations, and B: Nuclear power although efficient and clean, is just too hazardous to rely solely on.

    If we are to continue our way of life, we must re-create the internal combustion engine that powers itself, and emits little to nothing in pollution

  14. #14 by pjvdixon at March 8th, 2010

    Yes – the longer term energy crisis has enough drive of its own to push green tech forward, but coupled with worries about climate change it is even more powerful.

  15. #15 by pjvdixon at March 8th, 2010

    Press the UP ARROW bottom right of the video and CC for ROBOT translation of this video – amazing, instant, experimental and of course not accurate yet. Sign of future. As people like you correct it, Google will develop best speech recognition in world. Think of ability to turn into words ANY conversation live or recorded (security issues???). Also think of power for first time for search engines to READ content of a video – better than relying on title and creator’s key words.

  16. #16 by pjvdixon at March 8th, 2010

    Press the UP ARROW bottom right of the video and CC for ROBOT translation of this video – amazing, instant, experimental and of course not accurate yet. Sign of future. As people like you correct it, Google will develop best speech recognition in world. Think of ability to turn into words ANY conversation live or recorded (security issues???). Also think of power for first time for search engines to READ content of a video – better than relying on title and creator’s key words.

  17. #17 by pjvdixon at March 8th, 2010

    Press the UP ARROW bottom right of the video and CC for ROBOT translation of this video – amazing, instant, experimental and of course not accurate yet. Sign of future. As people like you correct it, Google will develop best speech recognition in world. Think of ability to turn into words ANY conversation live or recorded (security issues???). Also think of power for first time for search engines to READ content of a video – better than relying on title and creator’s key words.

  18. #18 by pjvdixon at March 8th, 2010

    Sorry to confuse you. The robot translation of this video for subtitles – beta version – is activated with the RED CC button on right of screen (bottom). What do you think of the potential power of this feature?

  19. #19 by Smollie1 at March 8th, 2010

    doing more with less became ‘doing mall with glass’. the translation feature will become the best in the world and a feature on the android platform, real time translation on the phone will change a lot about how we think of foreigners and how we do business.

  20. #20 by JPPambo at March 8th, 2010

    The translator tool is brilliant. Obviously no where near perfect yet but i cant imagine it taking too long to get there. Very exciting.

  21. #21 by mrmaciejm at March 8th, 2010

    I hope this year prices of energy will increase… Australia is still struggling with ETS, there is a great opposition against any type of penalties for big polluters.

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